Debate contribution: Roe Valley Resort
Debate contribution by Dr Caoimhe Archibald on .
- MLA
- Dr Caoimhe Archibald
- Party at the time
- Sinn Féin
- Date
- 1 April 2025
- Type
- Debate contribution (made as a minister)
- Business
- Oral Answers to Questions
- Heading
- Roe Valley Resort
- Assembly identifier
- Official Report component 4876789
Read the official Assembly record
Text
Tourism has a key role to play in contributing to my objectives of regional balance and decarbonisation. I welcome the recent news that Roe Valley Resort will benefit from substantial investment by its new owners, the Galgorm Collection. Both Tourism NI and Tourism Ireland promote all regions of the North through seasonal marketing campaigns. Those are delivered domestically in Ireland and overseas to make consumers aware of accommodation offers, attractions and things to see and do. Roe Valley Resort has benefited from featuring in previous campaigns and will continue to do so. Both agencies also deliver a year-round programme of social media, email and influencer marketing along with extensive PR, which Roe Valley Resort will benefit from. As part of the PR activity, Tourism NI will ensure that the resort is included in the itineraries of the 300 international journalists and influencers whom Tourism Ireland brings to the North each year. The Galgorm Collection is a regular participant in Tourism Ireland’s calendar of overseas events, where it meets and secures business from international operators in the travel trade, business events and the golf sector. Roe Valley Resort will now benefit from being part of that portfolio and through its ongoing presence at those events, including last week’s Meet the Buyer 2025 event, where local businesses were able to meet 160 international tour operators.
223 words. Text as published by the Northern Ireland Assembly.
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