Debate contribution: Tourism Ireland: International Marketing
Debate contribution by Mr Conor Murphy on .
- MLA
- Mr Conor Murphy
- Party at the time
- Sinn Féin
- Date
- 12 November 2024
- Type
- Debate contribution (made as a minister)
- Business
- Oral Answers to Questions
- Heading
- Tourism Ireland: International Marketing
- Assembly identifier
- Official Report component 4658570
Read the official Assembly record
Text
Taking action is a matter for me, as the Minister responsible. Tourism Ireland does promotion and advertising. The tourism industry as a whole is very much aware of it. Of our international visitors, 70% come through Dublin. Any barriers that are presented in that regard will have a significant chilling effect on the number of people who come north of the border. That is very important, particularly when we look at the statistics for the US market, because the spend and the return on investment in advertisement from there is very significant. We have continually raised that issue. I wrote to the Minister responsible in London to seek an urgent meeting. I am pleased to say that I will meet the Minister tomorrow to press the case on the proposed electronic travel authorisation, which I think will have a very negative impact on tourism here.
145 words. Text as published by the Northern Ireland Assembly.
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