Debate contribution: Tourism Ireland: International Marketing
Debate contribution by Mr Conor Murphy on .
- MLA
- Mr Conor Murphy
- Party at the time
- Sinn Féin
- Date
- 12 November 2024
- Type
- Debate contribution (made as a minister)
- Business
- Oral Answers to Questions
- Heading
- Tourism Ireland: International Marketing
- Assembly identifier
- Official Report component 4658566
Read the official Assembly record
Text
The Member has not been alone in that campaign, although I am not surprised that he speaks on his own behalf. I have overseen the arrangement between the three tourism bodies on the island and both Departments to come together on a number of issues, but, very particularly, in relation to the Fáilte Ireland brands. There has already been investment from the Fáilte brand in relation to the Causeway coast. There has been significant progress on Ireland's Hidden Heartlands, involving Fermanagh and Omagh District Council, since joining that brand. We are in discussion about the Ireland's Ancient East brand and the benefits that that would undoubtedly bring, given what that tourism branding brings to the east coast of Ireland. Much work has been undertaken since I came into office, and, as I said, we have put together both Departments and all three tourism agencies for the first time to work specifically on that project.
154 words. Text as published by the Northern Ireland Assembly.
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