Debate contribution: Road Safety: DFI Initiatives
Debate contribution by Mr John O'Dowd on .
- MLA
- Mr John O'Dowd
- Party at the time
- Sinn Féin
- Date
- 16 April 2024
- Type
- Debate contribution (made as a minister)
- Business
- Oral Answers to Questions
- Heading
- Road Safety: DFI Initiatives
- Assembly identifier
- Official Report component 4483690
Read the official Assembly record
Text
I am discussing that matter with my officials. Unfortunately, owing to budget constraints, the very effective road safety adverts that were on our televisions have not been on as frequently. Part of the engagement that I have had with my officials has been to look at what the most effective advertising forum or platform is to use, particularly for young people who are very vulnerable on our roads as drivers, pedestrians, cyclists or whatever. Using a digital platform is probably the most effective way in which to do it. I am talking to officials about how we can launch an advertising campaign across social media to ensure that we are getting the message out to those who are most vulnerable on our roads.
123 words. Text as published by the Northern Ireland Assembly.
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